This is here to display the start of the curriculum.
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Start Here
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1,000 Ft View
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Lines in The Water (Coming Soon)
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Lay Of The Land
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Tools
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Facebook: Foundations
- How This Section Is Structured
- Funnel Overview (Marketing Concepts)
- Some Terminology (Marketing Concepts)
- Funnel Concepts
- Core Facebook Concepts
- Awareness Campaign
- Consideration Phase
- Traffic Campaigns
- Engagement Campaigns
- Video Views
- Lead Generation
- Conversion Campaign
- Account Hierarchy
- Budgets & Bids
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Facebook: Creating Business Manager Account
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Facebook: Understanding Ads Manager
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Facebook: Understanding Ad Sets
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Facebook: Understanding Ads
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Facebook: Strategies (Bonus)
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Google: Intro To Search Ads
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Google: The Basics
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Google: Practical Theory & Strategies
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Google: Campaigns & More
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Google: Keywords & Planning
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Google: Best Practices
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Google: Optimization Basics
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Google: Basic Campaign Creation Walkthrough
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Setting Up Your Business (Coming Soon)
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Building Landing Pages (Coming Soon)
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Funnels Intro
- How These Videos Are Structured
- FB: Debugging Performance
- FB: Automation of Lead Sends
- FB: Building Your Targeting
- FB: Volume VS Intent
- FB: Lead Form Settings
- FB: Ad Rejections
- FB: Setting Expectations with Clients
- FB: Images & Videos
- FB: Quick Duplications
- GGL: Uploading Your Prebuilt Google Templates
- GGL: What To Do W/ Templates
- GGL: Some Important Settings (MAKE SURE YOU WATCH THIS!)
- GGL: A note on match-types
- GGL: Adding in city level ad groups
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Hunter Funnels
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Warrior Funnels
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Chief Tribesman
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Follow Up Systems
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Bonus
- Email Black Majic (Coming Soon!)
- Running Your Own Agency Ads (Coming Soon!)
- Bonus Ad Copies for Funnels
- Onboarding forms (Coming Soon!)
- Call scripts (Coming Soon!)
- A Big Ole’ List of Callouts To Use (Coming Soon!)
- Downloadable Negative Keyword Lists (Coming Soon!)
- Psychological Triggers (Coming Soon!)
